APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (2024)

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CH0019107025

Real-time Estimate Cboe Europe Other stock markets 06:55:24 02/08/2024 pm IST			5-day change	1st Jan Change
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26/07	APG SGA Posts H1 Profit, Revenue Growth	MT
17/07	APG SGA Extends Railway Network Advertising Partnership with BVZ	MT

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July 17, 2024 at 12:37 pm IST

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APG|SGA and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership July 17, 2024

BVZ Holding AG is extending its successful, long-standing partnership with APG|SGA. The BVZ railway group includes the Matterhorn Gotthard Bahn and the two top tourist brands, Gornergrat Bahn and Glacier Express. Around 10 million passengers travel on BVZ railways every year. This decision means APG|SGA can continue to offer its advertising customers attractive analog and digital communication solutions - from Andermatt to Zermatt up to the Gornergrat - further strengthening its leading market position for high-impact Out of Home media in the mountains in Switzerland's largest and best-known tourist regions.

As a partner to BVZ Holding AG, APG|SGA markets 166 analog and four high-quality digital advertising spaces in popular mountain formats (F12P, BigPoster, ePanel, Leuchter, F200, F12 and StationFlag) along railway routes. The Matterhorn Gotthard Bahn stretches over 144 km from Zermatt to Disentis and from Andermatt to Göschenen, climbing a total of around 3,300 meters in altitude. It passes through 49 tunnels and galleries, crosses over 60 bridges and connects 44 stations along its route. Around 8.5 million passengers use the Matterhorn Gotthard Bahn every year. The Gornergrat Bahn is an electric cog railway that runs for 9.34 km. It goes from Zermatt to the Gornergrat, located at 3,089 meters above sea level amid 29 4,000-meter peaks. Around 800,000 passengers from all over the world travel to this popular mountain destination, which offers the best view of the Matterhorn.

With a variety of advertising opportunities along the route, APG|SGA offers advertising companies the opportunity to present their products and services to a broad target audience. The attractive advertising spaces offer a unique opportunity to achieve high visibility and reach. With thousands of passengers using the routes every day, advertisers can communicate their message effectively and make their brand known.

Christian Senn, Head of Partner Management, Central Region, is delighted: "After concluding long-term contracts with Jungfraubahnen and Zermatt Bergbahnen AG, the extension of our partnership with BVZ Holding AG represents another important step towards the sustainable development of our portfolio."

Related links
https://www.apgsga.ch/en/products-and-prices/advertising-channels/mountain-railway-advertising/
https://www.matterhorngotthardbahn.ch/en/
https://www.gornergrat.ch/en/
https://www.glacierexpress.ch/en/
https://www.bvzholding.ch/en/

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APG SGA SA published this content on 17 July 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 July 2024 07:06:04 UTC.

Latest news about APG|SGA SA

APG SGA Posts H1 Profit, Revenue Growth	26/07	MT
APG SGA Extends Railway Network Advertising Partnership with BVZ	17/07	MT
Stocks Jump on Swiss GDP Growth Report	30/05	MT
Swiss Press Group NZZ to Buy APG\|SGA Stake from JCDecaux, Pargesa Asset Management	30/05	MT
JCDecaux: partial sale of shares in APG\|SGA	30/05	CF
Neue ZüRcher Zeitung AG signed an agreement to acquire a 25% stake in APG\|SGA SA from JCDecaux SE and Pargesa Asset Management S.A. for approximately CHF 160 million.	30/05	CI
APG\|SGA Renews Advertising Deal with Glatt Shopping Center in Switzerland	08/04	MT
APG SGA SA to Launch Process for Seeking Acquirer	27/02	CI
JCDecaux: sale of shares in APG\|SGA under consideration	27/02	CF
APG SGA Shareholders JCDecaux, Pargesa Evaluate Stake Sales	27/02	MT
APG SGA Posts Higher FY23 Net Income, Revenue	27/02	MT
APG\|SGA SA Reports Earnings Results for the Full Year Ended December 31, 2023	24/02	CI
Swiss Media Company APG\|SGA Names New CFO	21/23/21	MT
APG SGA Posts Higher H1 Net Income, Advertising Revenue	28/23/28	MT
APG\|SGA SA Reports Earnings Results for the Half Year Ended June 30, 2023	28/23/28	CI
Research Partners Upgrades Recommendation on APG to Buy From Hold	22/23/22	MT
Swiss Advertising Group APG\|SGA Posts Higher FY22 Profit	15/23/15	MT
Advertising Group APG\|SGA's CFO To Leave By End-2023	12/22/12	MT
APG\|SGA Partners With Schindler To Install Advertising Screens Across Hotel Elevators In Swiss Alps	19/22/19	MT
	19/22/19	CI
APG\|SGA Plans New Pricing System For Advertising Space	03/22/03	MT
APG\|SGA's H1 Profit Soars On Higher Advertising Revenue	29/22/29	MT
APG\|SGA SA Reports Earnings Results for the Half Year Ended June 30, 2022	29/22/29	CI
APG\|SGA's FY21 Income Slips On Lower Operating Profit	16/22/16	MT
APG\|SGA SA Reports Earnings Results for the Full Year Ended December 31, 2021	11/22/11	CI

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APG SGA SA is a Switzerland-based holding company that, through with its subsidiaries, is principally engaged in the provision of outdoor advertising services. The Company provides out-of-home media services, including networks of pasted, illuminated and electronic posters. The Company covers all aspects of Out of Home advertising: on the street, at the airport, in shopping centers and train stations, in mountain regions and on public transport. The Company's domestic wholly owned subsidiaries include APG, Allgemeine Plakatgesellschaft APG, Bercher SA Publicite Generale, APG-SGA Traffic AG, Paron AG, Sportart AG and Swiss Poster Research Plus AG, among others. The Company also operates in Montenegro, Romania and Serbia. In March 2014, it acquired the remaining 50% interest, which it did not already own, in Impacta AG, Bahnhof- und Aussenwerbung and Ecofer AG, Bern-based providers of outdoor advertising services.

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490

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26/02/2025 - Q4 2024 Earnings Release (Projected)

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APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership

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APG|SGA : and Matterhorn Gotthard Bahn/Gornergrat Bahn extend their partnership (2024)

FAQs

Does Swiss Travel Pass cover Matterhorn Gotthard Bahn? ›

Yes, all types of Swiss Travel Passes are valid for travel on the MGBahn railway. Is the International Discount Card For Railway Personnel (FIP) valid on the Matterhorn Gotthard Railway? Yes, holders of a FIP pass can use the "Swiss Private Railways" free pass to travel on the MGBahn.

Does Swiss Travel Pass cover Gornergrat Bahn? ›

Does the Swiss Travel Pass cover Zermatt? Yes, the Swiss Travel Pass covers the journey to Zermatt Village. But not the lift systems and the Gornergrat. Any visits to the Gornergrat and Matterhorn Glacier Paradise are granted with a 50% discount with a Swiss Travel Pass.

Know More ›

Is Matterhorn included in the Swiss pass? ›

Matterhorn Glacier Paradise with Swiss Travel Pass

Broadly, there are two types of tickets available to access Matterhorn Glacier Paradise. One is a full fare ticket, and another one is a discounted fare ticket with Swiss Travel Pass. A Swiss Travel Pass holder can purchase tickets at nearly half the rate.

Tell Me More ›

Do you get discount on the Matterhorn Gotthard Bahn? ›

And best of all... you'll also enjoy a 50% discount on numerous mountain railways and leisure facilities in a region that offers countless thrilling experiences.

See Details ›

Which is better, Matterhorn Glacier Paradise or Gornergrat? ›

The view of the Matterhorn is spectacular at both places. MGP is better for the vistas (but only on clear days) and it also has the ice sculptures inside the glacier. Gornergrat has several shops and a large, cafeteria style restaurant. It is spread out on top of the mountain top with plenty of room for everyone.

Which mountain excursions are 100% included in the Swiss Travel Pass? ›

🇨🇭 Q: What mountain excursions are free with the Swiss Travel Pass? A: With the Swiss Travel Pass, you get free access to three mountain excursions: Rigi, Stanserhorn, and Stoos.

Can I use Swiss pass to Zermatt? ›

Yes, your Swiss Travel Pass covers the entire route from Zermatt to St. Moritz and vice versa.

Read The Full Story ›

Is Gotthard Express included in Swiss Travel Pass? ›

Swiss Travel Pass: The entire journey is fully covered by the Swiss Travel Pass. The train offers an exclusive first-class experience. Those with a 2nd class pass must upgrade upon boarding. Booking: Don't miss out on this unparalleled Swiss journey.

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What trains are not covered in the Swiss Travel Pass? ›

The majority of gondolas, funiculars, and mountain trains are not part of the Swiss public transport network (and thus not included with the Swiss Travel Pass).

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Which mountains are free with Swiss Pass? ›

Up to 50% discount on most mountain railways such as Gornergrat, Pilatus, Jungfraujoch. Exception: Rigi, Stanserhorn and Stoos are free.

Find Out More ›